sales gimmick

Translations
продажная уловка
The company used a sales gimmick to attract more customers.
Компания использовала продажную уловку, чтобы привлечь больше клиентов.
Definitions
A sales gimmick is a marketing strategy or tactic designed to attract attention and encourage purchases, often through clever, deceptive, or exaggerated claims that may not reflect the true value or quality of the product.